Mr & Mrs Jones is an integrated marketing communication (IMC) campaign to support problem gamblers, in the form of a support mentor.
This university report was commissioned in order to create an integrated marketing communications (IMC) campaign in order to coordinate the various promotional elements and marketing activities that communicate an anti-gambling campaign.
"VENTURE: a light installation at Vivid Sydney 2014 that encapsulates the uncertainty and excitement felt by the youth as they explore their future."
This project collaborated with Make3D (a 3D printing and design agency) and Doug Ford Analogue Design (An electrical engineering corporation). This project was constructed utilising 3D printed components, LED custom designed light strips, DMX programmed controllers and infrared triggers - which allows this project to be interactive and intuitive with the surrounding audience/atmosphere. Attended by over 2.3 million people, this event is the largest lighting installation expo within Australia. The Venture Vivid project was the winner of an AU$10,000 design competition grant for this project.
Display Location: Cambridge Street, The Rocks NSW 2000
Social Media: Facebook
Contributors: Alexander Murphy, Lauren Murphy, Shelly Javier, Dom Chan, Thomas Pranabjaja, Jai Kim, Jonathan Law, Doug Ford
Display Size: 10,500 cubic feet
‘Thingster’ is an interactive mobile blueprint designed for individuals seeking to ‘Future Plan’ their lifestyle for retirement years. This university formulated concept seeks to understand the mechanics of one’s persona, and curate a program of activities, interests and thought-pieces that resonates with a subscriber.
Target has been an iconic Australian brand for 90 years, however there has been some disconnection over the years between consumers and the brand as Target struggles to truly define themselves and their place within the market.
The ‘That’s MY Target!’ campaign message is designed to repetitively promote the same Target Australia message across multiple media channels - through creating a jingled slogan ‘That’s MY Target!’ a double entendre reflecting upon ones ambition to both dress like an idol/celebrity or to show ownership towards a particular fashionable item.
The purpose of this research is to investigate factors by which Freedom Furniture can increase market penetration amongst ‘Gen
The investigation seeks to examine how Freedom Furniture can reinvigorate their customer experience, and reposition their brand position, to form lucid alignment with this customer segment. The overarching goal of this research is to effectively differentiate Freedom Furniture from rival competition.
Following the introduction of new 2016 NSW council regulations regarding pools and open storage tanks, Alexander Murphy led a team of individuals from engineering, construction and corporate business backgrounds in designing a solution for this contemporary regulation.
Any open storage tank holding more than 15cm of water must have a surrounding barrier to protect citizens (particularly minors) from this hazard.
The solution entailed designing a hollow PVC level on the surface of the water to mitigate against any potential impact force that may occur (a child falling into water). The PVC level ensures that water can still be stored below the surface, but only allowing a maximum of 15cm of water to appear above the surface.
The tank ledge construction was hidden by a layer of stone which covers any trace of this tank. This tank allows rainwater to filter through stone and be stored below the surface.
This ledge was designed to be an aesthetic solution to this contemporary regulation.
This construction was contracted by Banksiaview Professional Services Pty Ltd.
To view this report, please click here
The Max Smart application is a personalised, simplistic tele-monitoring assistant which remotely monitors a chronically ill patient or aged individual – seeking to detect a change in the individual’s movement patterns, detect patient falls, monitor basic medical vitals and notify emergency contacts when a medical ‘scare’ occurs.
Engineers and scientists benefit society through applying their theoretical and practical skills to benefit the wider society. With the ever increasing ties between humanity and technology, engineers and scientists strive to innovate solutions to push society forward and impact the human race as a group or as an individual. Engineers and scientists are responsible for various avenues of human existence. These avenues can be analysed from the viewpoint of the body and the mind; each markedly impacting the human condition. The human condition is a considerable factor that influences the deliverables that engineers and scientists produce; without considerations to the human condition, engineers and scientists would produce without important considerations into the variables that the solution accounts for. Engineers and scientists care about the human condition through a variety of avenues where the body and mind are paramount.
To view this report, please click here.
Participated in a television commercial for UTS:INSEARCH. This advertisement has received over 45,000 youtube viewers.
Violet Sunscreen tablets is a proposed cosmetic product for the NSW Cancer Council. Undertaken in conjunction with the University of Technology, Sydney: INSEARCH, the Violet sun care product intends to market the recently developed coral sunscreen medicament.
‘Bubble’ is an innovative tool in applying conservative water use in the home garden. This device divides a users recommended weekly watering schedule into a continuous drip water flow. Through providing 6 pre-programmed functions, users can best select their watering regime based upon current watering restrictions. ‘Bubble’ is energy efficient, generating sufficient power from the continuous water flow. To maximise potential applications of this device, ‘Bubble’ will include universal adapter couplings, allowing the device to be installed into both water storage facilities and traditional tap systems. This device is targeted to be used by residential properties, farm lands and horticulture hobbyists.
Project Members: Alexander Murphy, Krisentia Tedja
To view this report, please click here.
Media editorial about an exchange undertaken by Alexander Murphy in 2016 to Karnatarka, India. This blog was sponsored by UTS:INSEARCH and due to be published formally in the next 6 months. This post will be published on social media platforms such as facebook and twitter to an audience of just under 200,000 followers internationally (with video footage viewed over 1,500 times). This internship opportunity was undertaken in conjunction with 40K Globe in February 2016.
To view this blog post, please click here
The Sector is a premium pathway provider into future employment. Through allowing an unemployed or tertiary individual the opportunity to access essentual workplace skills, inductions and enterprise observations – the individual will increase potential employment prospects.
The Sector immerses its customers and clients through an interactive and real-time simulation environment – placing the trainees into the atmosphere of a productive workplace. Through subscribing to a variety of skills, experience and registered opportunities – the trainee will be involved in a variety of complex and realistic problem-solving situations (A replica of the modern workplace).
To view this report, please click here.
This report was devised by a 6 member group completing a deep dive research report on agriculture in Bannekuppe, Karnatarka India. This impact project was completed and published in February 2016. This report was constructed in conjunction with a social entrepreneurship internship undertaken with 40K Globe. This report researched potential avenues in which the local agricultural blue-collar workers could expand and prosper from increased opportunities that yield a higher return - whilst avoiding corrupt market segments.
Click here to view report.
Participated in a marketing campaign '#IamNotaNumber' over electronic, print and social media mediums. This campaign attracted both domestic and international attention from students seeking to attain alternative entrance to an Australian university. Alexander was a domestic brand representative for this campaign - responsible for maintaining a social presence over facebook, twitter, youtube and 3rd party websites.
For the December 2015 release of ATAR results, Alexander collaborated with Sydney PR agencies and DJ Tigerlilly to sponsor the #ATAR and #IamNotaNumber 'trending discussions' column on twitter - interacting/mentoring with over 5,000 student users.
Collaborated with Year13 to deliver a video campaign for Australian students completing higher school education. The message inspired students to not compare their ATAR results with their actual potential. The campaign attracted over 30,000 Facebook views.
Alexander was a member of 'The Insiders' - a group providing peer-to-peer advice based on their own scholastic experiences at UTS:INSEARCH together with what it’s really like to be a university student.
HireMe! creates and delivers performance value to trainees through the provision of interpersonal learning environments whereby learning modules are applied in real-time situations. Embedded work-experience programs allow customers to further apply their practical skills at a variety of companies throughout their program - building a strong resume portfolio to improve employability. At the conclusion of the program, customers return and educate the next cluster of students; this allows the individual to consolidate their knowledge and experiences without the pressures of assignments and examinations. Through teaching the next cluster the individuals are gradually repaying their debts associated with accessing this service.