Participated in a marketing campaign '#IamNotaNumber' over electronic, print and social media mediums. This campaign attracted both domestic and international attention from students seeking to attain alternative entrance to an Australian university. Alexander was a domestic brand representative for this campaign - responsible for maintaining a social presence over facebook, twitter, youtube and 3rd party websites.
For the December 2015 release of ATAR results, Alexander collaborated with Sydney PR agencies and DJ Tigerlilly to sponsor the #ATAR and #IamNotaNumber 'trending discussions' column on twitter - interacting/mentoring with over 5,000 student users.
Collaborated with Year13 to deliver a video campaign for Australian students completing higher school education. The message inspired students to not compare their ATAR results with their actual potential. The campaign attracted over 30,000 Facebook views.
Alexander was a member of 'The Insiders' - a group providing peer-to-peer advice based on their own scholastic experiences at UTS:INSEARCH together with what it’s really like to be a university student.